Our story
Our story
How
It Began
Two journeys.
One shared dream.
I’m Kuldeep Singh, Co-Founder of Knead & Bake Cafe.
I spent nearly eight years in the United States, where I experienced a very different food and hospitality culture. I learned how much great food businesses depend on more than taste — consistency, fresh ingredients, hygiene, organized kitchens and thoughtful service matter just as much.
My younger brother, Kirtpal Singh, developed his own passion for cafés, coffee and food. His curiosity took him through Dubai, Cambodia, Vietnam and Thailand, where he explored different cuisines, café cultures and styles of hospitality simply to experience and understand more.
Even though our journeys were different, they kept leading us to the same idea:
Why not build something of our own?
We wanted to bring together what we had learned and experienced around the world, and create something meaningful in our own hometown.
That idea became Knead & Bake Cafe.
Two brothers. Different journeys. One shared dream.
We Started Where We Belong — Assandh
Same quality. A brighter hometown.
We decided that our first café should not begin in a big metropolitan city.
We wanted to start from our own city, Assandh, Haryana.
We believed people in smaller cities deserved the same quality of food, coffee, bakery products, ambience, hygiene, and service that people expect from good cafés in larger cities.
Instead of following an existing café model, we started building our own.
We combined international inspiration with local understanding to create a café that could offer Pizza • Bakery • Coffee under one roof.
AssandhHaryana
Made by Us
Real food. Our process. Our people.
One principle has remained important to us from the beginning: Make as much as possible ourselves.
We believe the best food comes from having control over the process.
From our pizza dough and bakery production to sauces, preparations, desserts, coffee, and kitchen operations, our aim is to keep the experience fresh and carefully managed by our own team rather than simply depending on ready-made outsourced products.
Our kitchen is at the heart of Knead & Bake.
We knead. We bake. We cook. We brew. And we serve.
That philosophy is also behind our name — Knead & Bake.
knead
bake
cook
brew
serve
More Than Pizza. More Than Coffee.
A menu inspired by many places. A café for every occasion.
Our menu reflects our journey.
You will find influences from Italian, American, Mexican and Indian food culture, brought together in a way that works for our guests.
From freshly prepared pizzas and pastas to sandwiches, burrito bowls, salads, breakfast dishes, bakery products, cakes, desserts, shakes and handcrafted coffee, we wanted Knead & Bake to be a place people could visit at any time of the day.
A place for a coffee. A family meal. A birthday. A meeting. A quick bite. Or simply an evening with friends.
pizza
bakery
coffee
Two Brothers. One Vision.
Different journeys. A stronger together.
For us, Knead & Bake Cafe is much more than a business.
It represents the journey of two brothers.
One brother spent years abroad, learning from the food and service culture of the United States.
The other explored India's growing café culture and developed a passion for coffee, food and hospitality.
We brought those experiences together and started building something from home.
Kuldeep Singh
Kirtpal Singh
Co-Founders,
Knead & Bake Cafe
Our Journey Has Just Begun
We started in Assandh with a simple belief: Great café experiences should not be limited to big cities.
Today, every pizza we bake, every coffee we brew and every guest we serve takes us one step further in that journey.
But no matter how much we grow, Assandh will always be where the Knead & Bake story began.
Knead & Bake Cafe
Pizza • Bakery • Coffee
Born in Assandh. Inspired by the world. Made with our own hands.